Service Integration and Management

                                                      Integration and Management   Service Integration and Management or SIAM is a functional framework. Stereotypically, if researched in depth it lays its wing on the framework laid by ITIL. It starves on the lifecycle model of ITIL and hence it is both a framework and a function. Contrary to ITIL, SIAM has additional focus in service delivery and holistic governance with governance across all partners. It is holistically accountable to ensure Service Management benchmark enabled with governance and security controls. Unlike its predecessors SIAM supports a robust and sturdy relationship between business and IT. It all elaborates on the importance laid upon planning alignment between service consumers, applications, cloud services and infrastructure partners. SIAM plans towards CSI and service management and focus to delivers an organization hierarchical and functional view. In short, as suggested by Wiki: "Service integratio

Increased business through video Marketing

                                                  VIDEO MARKETING
Social Media Marketing has also lost some of the initial glamour. The majority of users on Facebook and Twitter seem to have one thing in common. They agree that the only time they pay attention to social media marketing is if the image is either a coupon or an interesting picture that forces them to read the text accompanying that image.

People have already trained themselves to quickly scroll through status updates and tweets, only stopping at the ones that catch the eye or tickle our interest instantaneously. Twitter users seem to follow less whilst Facebook users have less friends as well. The average user may in fact only read 1 if any status updates or news feed from "liked"company pages a day.

Ask yourself how much are you currently paying for Social Media Marketing? How many new followers have you gained monthly in the last year? What is the current population size of the county in which your business is located? What portion of that 1% is currently following you on Social Media?

So how do you successfully market your company or product?

Marketing With Videos is undoubtedly the answer.

Recent research indicates that the average internet user spends more than 20 minutes a day watching videos. On average, 80% of Facebook users will click the play button on any video that finds its way into their feed. Twitter users are 5 times more likely to read a tweet if a video is in the tweet.

Commercials are also a very viable option as advertising cost on local networks and channels, becomes more affordable. In the USA as an example, the country is divided into various Designated Market Areas or DMA's, with every zip code belonging to one. The DMA is identified by the largest city, and these markets are an effective way for advertisers to reach a region of the population that receives similar media offerings.

Irrespective whether, you make use of the above medium, or just use video marketing on your website, it is apparent that this method of advertising can certainly not be ignored or sidelined anymore.



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